Agents need it. Buyers want it. Builders benefit from it.
HomesUSA.com is a licensed brokerage that exists to do one thing for production homebuilders: put every home on the MLS, accurately and instantly, with a person reviewing each listing and anything it generates going straight back to the builder. SpecDeck® is how we do it.
Launched in 2007. No. 1 since 2013.
HomesUSA.com was founded by Ben Caballero, a former homebuilder who saw that the MLS, the data highway between builders and the agents who bring buyers, was being fed by hand. He built the system to feed it automatically.
Today HomesUSA.com serves 70+ production builders across Dallas–Fort Worth, Houston, Austin, San Antonio and the rest of Texas, and is expanding with national builders beyond it. Our clients sold 7,480 homes worth $3.67B through the platform in 2025. We have no sales agents, never represent a buyer, and charge a flat fee rather than a commission.
Homes sell faster when their beauty, quality and accuracy show in the MLS.
Manual entry of MLS data is outdated and error-prone. SpecDeck replaces it with automation, generative AI and a human review, so listing quality stops depending on who had time that afternoon.
How long it has taken to get a new home onto the MLS
- 1950s – 1990s
MLS books
7–10 daysAn agent submitted paper forms, and other agents saw the listing when the next book came out.
- 1990s – 2000s
MLS online
20–60 minManual entry per listing, after someone gathered the information, every time.
- 2007 – Today
HomesUSA.com + SpecDeck
9 minHow we measure thisAverage time from a request arriving during business hours to the new listing or change being live on the MLS, for requests that pass SpecDeck’s validations on arrival — 94% of what we receive. Requests that need a correction by our listing specialists go live typically within half an hour.
Builder data arrives automatically, our listing specialists check it, and the listing is live in minutes.
Run by the agent who sells more new homes than anyone.
The people at HomesUSA.com have earned a reputation for the highest level of customer service, and for knowing each MLS’s rules as well as the MLS staff. They work the way the founder works: answer fast, get it right, go the extra mile.
Trusted by 70+ production builders
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