Homes sell faster when their quality shows in the MLS.
HomesUSA.com runs the whole MLS workflow for production builders: listing, media, leads, reporting and compliance. Your team supervises; we operate. Here is everything that covers.
MLS listings
The core service. Your inventory becomes complete, compliant listings on the MLSs you sell through, kept current for their whole life.
- Automated listing creation from your XML, API or Zillow feed
- 50+ built-in validations for data integrity on every listing
- 9-minute average request turnaround during business hours How we measure this
Average time from a request arriving during business hours to the new listing or change being live on the MLS, for requests that pass SpecDeck’s validations on arrival — 94% of what we receive. Requests that need a correction by our listing specialists go live typically within half an hour.
- Price, status and photo changes through the same validated path
- Summary reports of all listings online, for transparency
- Every request time-stamped and visible to every user on your team
Leads
We are not a lead-generation service and never advertise. But every organic inquiry a listing generates reaches your team, and only your team. We have no sales agents and never represent a buyer.
- Email and portal inquiries captured and forwarded instantly, by email or into your CRM
- Listing phone numbers ring the sales counselor or manager you choose
- Lead Manager keeps every inquiry, its source and its outcome in one view
- Reverse prospecting from day one: the agents whose buyer searches match your homes see them automatically
Dashboard
Your action items and KPIs in one view, so the next step is never a question.
- Order photos, change a status or fix a description from one screen
- Alerts when a listing was started but never completed
- Critical, mistake-prone fields monitored automatically
- Charts of listing status and days on market, 12 KPIs tracked
Media
Great photography sells homes. Media Manager gets yours onto the MLS at the right size and on time, whoever shoots it.
- Photo ordering and approval in one place, with access for your own photographer
- Online library for photos, PDFs, floor plans and virtual tours
- Automatic resizing to each MLS’s photo requirements
- Media Manager tracks every photo request from order to live
Reports and intelligence
The MLS is the richest data set in your market. We turn it into reports your team can act on Monday morning.
- Daily price, status and photo discrepancy report against your website
- MarketPulse: new listings, price changes and sales in competing communities
- Realtor Intel: which agents and brokerages sell your homes, and how often
- Comparative market analysis and monthly market trend reports
Private label brokerage
For builders who want their own name on the listing and direct MLS access, without building a brokerage.
- Direct MLS access for reports and searches
- Direct communication with buyer’s agents
- Leads and buyer inquiries delivered straight to you
- Lockboxes purchased directly from the MLS
- All back office and compliance handled, including errors and omissions coverage
Support
Real people in Dallas, Monday to Friday, 8 AM to 6 PM Central, who know your inventory and each MLS’s rules.
- Telephone support and live online chat
- Our listing specialists review every listing before it goes live
- Online tutorial videos and webinars for new sales counselors
- System status published at homesusa.statuspage.io
Three things builders on SpecDeck® see.
Excellent listing quality
Complete fields, correct prices, 25 photos, compliant descriptions. Listings agents trust and buyers click.
Faster sales
Listings go live the day the home is ready and stay accurate, so fewer days on market and less carrying cost.
A team that does less data entry
Sales counselors and marketing coordinators stop re-keying and start selling. Headquarters gets one view of every division.
See what SpecDeck would do with your inventory.
A 30-minute walkthrough with the people who run it, and a free discrepancy report on your current MLS listings.