The MLS, fully automated. For builders.
SpecDeck is the first fully automated MLS listing platform built for production homebuilders. Your inventory data goes in once, by API, XML feed or request. Validated, compliant listings come out on the MLSs you sell through, each checked by our listing specialists before it is submitted. Every organic inquiry a listing draws goes to your sales team.
Launched December 2023·70+ production builders·7,480 homes sold in 2025
price: 489,900
photos: 31
status: Active
agents notified
business hours
Average time from a request arriving during business hours to the new listing or change being live on the MLS, for requests that pass SpecDeck’s validations on arrival — 94% of what we receive. Requests that need a correction by our listing specialists go live typically within half an hour.
Average time from a request arriving during business hours to the new listing or change being live on the MLS, for requests that pass SpecDeck’s validations on arrival — 94% of what we receive. Requests that need a correction by our listing specialists go live typically within half an hour.
Every home on the MLS, without the re-keying.
Specs, models and to-be-builts are listed on the MLSs you sell through, with photos, tax IDs, plan data and room dimensions filled from your feed. Price changes, status changes and new photos follow the same path.
- Accepts your XML, API or Zillow feed without modification
- AI-drafted property descriptions, compliant with each MLS’s rules, reviewed by a person
- Every request time-stamped and visible to everyone on your team
- Media Manager: photo ordering, approval and MLS resizing, with access for your own photographer
price: 489,900
photos: 31
status: Active
agents notified
business hours
Average time from a request arriving during business hours to the new listing or change being live on the MLS, for requests that pass SpecDeck’s validations on arrival — 94% of what we receive. Requests that need a correction by our listing specialists go live typically within half an hour.
Whatever a listing generates goes to your sales team.
We are not a lead-generation service: we market to agents, not consumers, and never advertise. But MLS listings draw organic inquiries from agents and from buyers who find them on portals. Calls to the listing number ring the sales office you choose; emails are forwarded instantly, by email or straight into your CRM. We keep none of it and never represent a buyer.
- Phone, email and portal leads captured automatically
- Lead Manager keeps every inquiry, its source and its outcome in one place
- Reverse prospecting from day one: the agents whose buyer searches match your home see it automatically
- Open house scheduling pushed to the MLS automatically
See your market the way the MLS sees it.
A daily discrepancy audit of your listings against your website, plus competition intel on what nearby communities listed, priced and sold, and which agents and brokerages are selling your homes.
- Daily price, status and photo discrepancy report
- MarketPulse: interactive competition intel by submarket
- Realtor Intel: six interactive reports on selling and listing agents
- Dashboard of 12 KPIs including days on market by status
Start with the listing engine. Add the intelligence when you want it.
Both tiers are a flat, predictable fee per listing. No commissions, no percentage of the sale, and no agent between you and your buyer.
SpecDeck Essentials
The fastest, most accurate way to run a builder’s MLS listings.
- Automated listing creation from your API or feed, with no re-keying
- 50+ built-in MLS validations and error checks on every listing
- Automated lead capture and routing for email and phone leads
- Lead Manager
- 9-minute average turnaround on MLS changes during business hours How we measure this
Average time from a request arriving during business hours to the new listing or change being live on the MLS, for requests that pass SpecDeck’s validations on arrival — 94% of what we receive. Requests that need a correction by our listing specialists go live typically within half an hour.
- AI-drafted, MLS-compliant property descriptions, reviewed by a person
- On-demand active and pending listing reports
- Dashboard tracking 12 KPIs
- Weekly MLS status and property reports
- A customer service team that answers
SpecDeck Enhanced
Everything in Essentials plus the market and Realtor intelligence that turns the MLS into a revenue tool.
- Everything in Essentials
- Automated reverse prospecting from day one
- Automated open house scheduler
- Interactive competition intel with MarketPulse
- Realtor Intel: six interactive reports on who sells your communities
- Media Manager: fast photo requests, automatic resizing and tracking
- ShowingTime for better Realtor access
- Market trend reports
- SEO, AEO and GEO lift from MLS syndication back-links
- Property description report
Built on what we learned selling 7,480 builder homes last year.
- 01
Strategic automation
Your plan, lot, pricing and photo data arrives once, from the systems you already run. SpecDeck turns it into complete listings on the MLSs you sell through and keeps them current. Builders who connect fully have taken re-keying to zero; builders call it “automagic.”
- 02
Data accuracy
Inconsistent data erodes trust with agents and buyers. SpecDeck synchronizes pricing and listing information across the MLS and the sites that syndicate from it, then audits your listings against your website daily.
- 03
Faster sales
Listings that go live the day the home is ready, with correct prices and approved photos, spend less time on the market. Every day saved is carrying cost you keep: interest, taxes, insurance, utilities.
- 04
People in the loop
Automation delivers the data. HomesUSA.com’s listing specialists check every listing for MLS compliance before it is submitted, so nothing publishes unseen and nothing comes back to your desk for a second approval.
- 05
One system, any footprint
One division or a national footprint, the interface, reports and workflow are the same. Divisions get consistency; headquarters gets one view of the whole portfolio.
What builders say once the re-keying stops.
“I can’t believe how lucky we are to have such speedy responses to our requests, including on weekends. What an incredible team!”
“Thank you for being the trailblazer in an industry that is too pokey. Trophy is lucky to have your brilliance and partnership to help us navigate and be our own pioneers in home building.”
“HomesUSA.com allows the hands-on ability to update the information as often as needed or to change the status of the home listing the moment a sale occurs.”
Trusted by 70+ production builders
The system behind the most productive agent in U.S. history.
Ben Caballero built homes for 18 years before he built HomesUSA.com. SpecDeck is the platform that let one brokerage list and sell more than 76,000 new homes, now run for builders as a managed service.
Guinness World Records for “Most annual home sale transactions through MLS by an individual sell-side real estate agent.”
Every one of them on SpecDeck.See what SpecDeck would do with your inventory.
A 30-minute walkthrough with the people who run it, and a free discrepancy report on your current MLS listings.