More from the newsroom
Brokerages drop the ball on leads: Real estate’s costly follow-up problem
When a prospective new homebuyer contacts a real estate brokerage and gets no response, how much does that missed opportunity cost the builder? A new study from Pied Piper reveals widespread shortcomings in how major real estate brokerage brands handle incoming phone calls and website inquiries. The findings suggest that…
What happens to a builder’s lead when nobody answers?
It is 11:45 a.m. on a Tuesday morning. A buyer sees one of your new homes online, wants more information and reaches out. The builder’s Internet leads team may be staffed and ready, but before that team can do anything, the inquiry first has to reach the builder. If that first handoff…
What happens to your new home buyer leads after hours?
Homebuyers do not shop on a builder’s schedule. They search for homes after dinner, late at night, on weekends and during holidays, often at the exact time when a sales office is closed or a salesperson is no longer actively monitoring inquiries. That does not make their interest any less important. If…
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