Comp. Listing Issues

Comparable listings help appraisers support home values in a rising market but, beware – if not done correctly, you could have a very unhappy buyer on your hands. MLS rules require agents to report sales of all homes listed in MLS and some buyers will object. Fourteen percent (14%) of all homes listed in MLS by HomesUSA.com® are listed for Comp purposes.

THE PROBLEM: When a contract has been accepted, some buyers believe ownership have transferred rights to them. When they learn “their” home is listed in MLS, they believe “their ownership rights” have been violated because they did not authorize the listing.

In such cases, these buyer express their concern in very strong terms and demand removal from MLS. They also forbid reporting the sales price of their home to MLS which they believe reveals the sales price to the County Tax Appraisal District, potentially increasing their property taxes.

Consequently, buyers are not impressed when informed “their” home was listed by the builder and actual owner of the home. They are further distressed when told the listing agent is bound by MLS rules to report the sales price to MLS and their demand can’t be honored.

THE SOLUTION: Include an “Authorization to List in MLS” in your contract, or add a form in the contract package for this purpose. Having the buyer’s authorization to list the home in MLS will minimize buyer complaints of this type.

If you are not using an Authorization to List in MLS, consider including one; you will not regret doing so.

More from the newsroom

·News

Brokerages drop the ball on leads: Real estate’s costly follow-up problem

When a prospective new homebuyer contacts a real estate brokerage and gets no response, how much does that missed opportunity cost the builder? A new study from Pied Piper reveals widespread shortcomings in how major real estate brokerage brands handle incoming phone calls and website inquiries. The findings suggest that…

·News

What happens to a builder’s lead when nobody answers?

It is 11:45 a.m. on a Tuesday morning. A buyer sees one of your new homes online, wants more information and reaches out. The builder’s Internet leads team may be staffed and ready, but before that team can do anything, the inquiry first has to reach the builder. If that first handoff…

·News

What happens to your new home buyer leads after hours?

Homebuyers do not shop on a builder’s schedule. They search for homes after dinner, late at night, on weekends and during holidays, often at the exact time when a sales office is closed or a salesperson is no longer actively monitoring inquiries. That does not make their interest any less important. If…

See what SpecDeck would do with your inventory.

A 30-minute walkthrough with the people who run it, and a free discrepancy report on your current MLS listings.