Show, Don’t Tell: Why Professional Real Estate Photography is Critical

In today’s visual world, image is everything and this is especially true in real estate. With nearly 95% of homebuyers using online search to begin their homebuying journey, professional real estate photography has become essential to selling new homes. According to the Center for REALTOR® Development (CRD): Home listings with high-quality photography sell 32% faster […]

REAL Trends Announces 2019 The Thousand

Fourteenth annual real estate ranking advertised in The Wall Street Journal CASTLE ROCK, Colo., June 28, 2019 /PRNewswire/ — Today, REAL Trends + Tom Ferry, as advertised in The Wall Street Journal, published the 14th annual The Thousand list of America’s top 1,000 real estate sales professionals and teams. An abridged list of the designees is published in today’s edition of The […]

How to Increase Agent Showings and Sales

Recently,™ CEO Ben Caballero1 sat down with real estate agent Lynn Beaurline2, a Top Producing Realtor in the Dallas / Ft. Worth area to talk about what builders can do to generate more agent sales. Lynn says, “To make it easy for agents to sell your homes, the three most important things ways to […]

June 2019™ New Home Sales Index

Texas New Home Market™ Says While Total Sales Improved in May, Pending Sales Tumble DALLAS, June 18, 2019 (GLOBE NEWSWIRE) — While total new home sales in Texas last month improved, the market looks to be tightening as pending sales fell sharply in May, according to a report released by™, based on data […]

May 2019™ New Home Sales Index

TEXAS-NEW HOME MARKET SHOWS MIXED SIGNALS FOR APRIL™ Says April Sales and Pending Sales Drop, but Sales Pace Improves  Dallas, Texas – May 15, 2019 – Both new home sales and pending home sales dropped in Texas last month. But the average price for new homes statewide was higher, and the sales pace […]

April 2019™ New Home Sales Index

TEXAS NEW HOME MARKET STABILIZES IN MARCH™ Reports Sales, Prices, and Sales Pace for New Homes Flatten Dallas, Texas – April 23, 2019 – New home sales, prices and sales pace were all flat in Texas last month, according to new data released by™ for March, based on data from local Multiple Listing […]

3 Points to Success in Life

Self-Reliance Don’t blame others! If someone stole from you, lied to or cheated you – you can be upset and disappointed, but do not dwell on it. Though you may be justified, it will be a waste of your time. Blaming others for your bad situation NEVER helps. Here’s an example of self-reliance. A very […]

7 Keys to Success in Business

On February 16th,™ CEO, Ben Caballero, was the Keynote Speaker for the 2019 Think Realty Conference and Expo. Caballero presented the audience with seven (7) words, asking that they create a mental image of what each word meant to them; those words were Purpose, Goals, Creativity, Specialization, Focus, Passion, and Persistence. He emphasized how […]™ Platform vs. Manual MLS Listings

Manual methods are slow, inefficient and quickly overwhelmed by a large volume of MLS listings. Speed and accuracy are quickly lost. Considering total costs, the inherent inefficiencies of manual systems is prohibitive. A Web-based system using the latest technology can process huge volumes of listings quickly and accurately. The cost of the™ platform is […]

How Important is Your Photography?

Quote from Builder Magazine “So why do so many home builders give photography short shrift? The primary reason is usually that there are a million other things to do. Unfortunately, when it comes time to update the website or run new ads or create new marketing pieces, the lack of photos becomes a big deal. […]