How Important is Your Photography?

Quote from Builder Magazine “So why do so many home builders give photography short shrift? The primary reason is usually that there are a million other things to do. Unfortunately, when it comes time to update the website or run new ads or create new marketing pieces, the lack of photos becomes a big deal. […]

New and Improved Photography Services

As an initiative to improve the marketability of your listings we have upgraded our photography services to include: Blue skies and green grass now included in all photo requests Upgraded photo processing and color optimization is now standard Faster request turnaround in approximately 3 days We have implemented these new upgrades in the San Antonio […]

Introducing HomesUSAAlliance.com

HomesUSAAlliance.com is a continuation of efforts by HomesUSA.com to help agents sell more new homes. In addition to providing them with excellent listings, we believe agents will sell more new homes if they had a better understanding of the differences between selling existing homes and new homes. To that end the Alliance was formed to […]

HomesUSA.com Beta Now Available

HomesUSA.com Beta has been developed using the latest technologies and suggestions from our valued clients. HomesUSA.com offers builders the most robust, efficient, and economical method for our team to manage the builders’ inventory in MLS. The platform greatly enhances the user experience and increases speed

Lennar Chairman Talks About Innovation

Lennar’s embrace of transformational use of technology to drive its business forward became clear to audiences of Hive last fall as Lennar CEO Stuart Miller, a Hive dean, demonstrated ways that data would change local and enterprise decision-making and resource allocation from top to bottom.

Your Listings may not be on Zillow

I recently learned that Zillow is not publishing my new home listings if the builder builds more than 150 homes a year. Its motivation is to have builders sign up for its Promoted Communities service, which Zillow covertly launched in early 2016.

Comp. Listing Issues

Comparable listings help appraisers support home values in a rising market but, beware – if not done correctly, you could have a very unhappy buyer on your hands. MLS rules require agents to report sales of all homes listed in MLS and some buyers will object. Fourteen percent (14%) of all homes listed in MLS […]