MLS Information Is NOT ACCURATE if It is Not Timely and Complete

Accurate MLS listings protect a home builder’s brand, builds agent trust, minimizes misunderstandings and reduces potential legal consequences. However, just having correct information for MLS listings does not make them accurate. Listing information must be complete and continuously updated. Timeliness Sales can be lost when current information is not available to agents or syndicated websites. […]

August 2019 New Home Sales Index

Dallas, Texas – August 19, 2019 – Texas’s new home market appears to be cooling as total new home sales have declined statewide for the second straight month despite lower mortgage rates, according to a report released by®. Mortgage rates averaged below 4.00% in July, according to Freddie Mac, but the 12-month rolling average […]

Ben Caballero: Breaking Records in the Builder Segment

Ben Caballero: Breaking Records in the Builder Segment By Ben Caballero August, 2019 — It’s not often that you see the name of a real estate pro in “The Guinness Book of World Records,” but Ben Caballero, founder and CEO of, is in there for being “the most productive real estate agent in the […]

Why a Home’s MLS Price is So Important

A few weeks ago, I had a client whose maximum purchase price was $370,000. I searched MLS for listings between $350,000 to $400,000 with a mother-in-law suite. My MLS search returned nothing, but I remembered a builder that built such a plan and told my client we should visit them. He grumbled it would be […]

Show, Don’t Tell: Why Professional Real Estate Photography is Critical

In today’s visual world, image is everything and this is especially true in real estate. With nearly 95% of homebuyers using online search to begin their homebuying journey, professional real estate photography has become essential to selling new homes. According to the Center for REALTOR® Development (CRD): Home listings with high-quality photography sell 32% faster […]

REAL Trends Announces 2019 The Thousand

Fourteenth annual real estate ranking advertised in The Wall Street Journal CASTLE ROCK, Colo., June 28, 2019 /PRNewswire/ — Today, REAL Trends + Tom Ferry, as advertised in The Wall Street Journal, published the 14th annual The Thousand list of America’s top 1,000 real estate sales professionals and teams. An abridged list of the designees is published in today’s edition of The […]

How to Increase Agent Showings and Sales

Recently,™ CEO Ben Caballero1 sat down with real estate agent Lynn Beaurline2, a Top Producing Realtor in the Dallas / Ft. Worth area to talk about what builders can do to generate more agent sales. Lynn says, “To make it easy for agents to sell your homes, the three most important things ways to […]

June 2019™ New Home Sales Index

Texas New Home Market™ Says While Total Sales Improved in May, Pending Sales Tumble DALLAS, June 18, 2019 (GLOBE NEWSWIRE) — While total new home sales in Texas last month improved, the market looks to be tightening as pending sales fell sharply in May, according to a report released by™, based on data […]

May 2019™ New Home Sales Index

TEXAS-NEW HOME MARKET SHOWS MIXED SIGNALS FOR APRIL™ Says April Sales and Pending Sales Drop, but Sales Pace Improves  Dallas, Texas – May 15, 2019 – Both new home sales and pending home sales dropped in Texas last month. But the average price for new homes statewide was higher, and the sales pace […]

Will iBuyers survive a buyer’s market?

The iBuyer concept is fresh and exciting, but it remains untested throughout a full market cycle By Ben Caballero [This column was first published by Housingwire.] Venture capitalists are investing hundreds of millions of dollars in the iBuyer business model. I thought it would be interesting to see what they are doing in my local […]