HOUSTON AGENT MAGAZINE: HomesUSA: Spring ‘rebound’ incoming for Texas new-home sales
HomesUSA: Spring ‘rebound’ incoming for Texas new-home sales by Emily Marek February 22, 2024 New-home sales decreased across Texas last month, according to the latest report from HomesUSA CEO Ben Caballero. In Houston, there were 1,850 new-home sales in January, down from 1,933 in December. Pending listings increased, however, with 1,753 new-homes going under contract compared […]
The Art of “Storyselling:” Crafting Compelling Narratives for New Home Salespeople
Special guest post by Terri Hayley, “New Home Sales Whisperer” With four to five million home sales every year, listings and features may often seem similar. But your ability to tell a compelling story can set a property apart and forge a deeper connection with potential buyers. Using the transformative power of “storyselling” in new […]
Texas realtor breaks own Guinness World Record with $2B in home sales
May 5th, 2022 – The Houston Chronicle – If you needed more of an indication on how wild the Texas housing market was during the COVID-19 pandemic, this Dallas realtor once again broke his Guinness World Record for home sales. Here is what you need to know. Ben Caballero was already a two-time Guinness World […]
2024 RISMedia Real Estate Newsmakers Achiever: Ben Caballero of HomesUSA
Ben Caballero, founder and CEO of HomeUSA.com is known as a real estate legend and phenomena. Throughout last year, he led the development of SpecDeck, a breakthrough technology that empowers production home builders to manage their MLS listings with a single, nationally scalable and strategically automated solution. By reducing the average MLS listing turnaround to […]
2024 Tech100 Real Estate winner: SpecDeck by HomesUSA.com
In 2023, HomesUSA.com launched SpecDeck, its cutting-edge technology that empowers builders to replace their in-house MLS listing process. SpecDeck uses strategic automation to create a more streamlined and simpler way for builders to have their listings fully managed, and it’s the first time automation has been fully leveraged in the MLS listing process. Created […]
HomesUSA’s Ben Caballero is changing how homes are marketed
Ben Caballero, the founder and CEO of HomesUSA.com, is known for revolutionizing how new homes are marketed. His unique approach to real estate, deeply ingrained from his family background in the business, has led him to achieve significant milestones, including recognition by the Guinness Book of World Records. Caballero’s journey began early, becoming a broker […]
Texas’ most prolific broker thinks NAR lawsuits could turn MLS into “Wild West”
Ben Caballero broke records for selling 16 homes a day and becoming the first individual agent to sell $1 billion and $2 billion of houses in a year. Caballero is the founder of HomesUSA, a platform that manages MLS postings for homebuilders across Texas. Caballero started the company in 2007, and is paid a commission […]
Ben does it again: The world’s most productive agent invents SpecDeck for homebuilders
December 18, 2022 – WAV Group – Kevin Hawkins For almost a decade, we have been working with Ben Caballero, the No. 1-ranked real estate agent in the US since 2013 by RealTrends/HousingWire. If you haven’t met Ben, he is one of the hardest-working people in real estate. He also possesses one of the sharpest, […]
Texas new home sales steady as year closes, poised for growth in 2024
HomesUSA.com reports new homes are selling faster as average price falls DALLAS, Dec. 21, 2023 (GLOBE NEWSWIRE) — Texas new home sales remained steady last month with homes selling faster as average home prices fell in all four major markets, but 2024 may be poised for growth. That’s according to the monthly New Home Sales […]
Ranking Houston’s top resi brokers in 2023
For Houston’s top residential brokers, 2023 saw a great divide. Top performers stood out more than ever in a year largely defined by residential decline. The backdrop was interest rate hikes and ballooning construction costs, culprits in a slowdown that started in 2022. Indeed, the metro market has now notched 19 straight months of declining […]