Economic headwinds holding back seasonal new-home sales in Austin market, expert says.

Economic headwinds holding back seasonal new-home sales in Austin market, expert says. by Shonda Novak April 22, 2024 This just in from Ben Caballero, a top-ranked real estate agent who tracks the new-home market in the Austin area and across Texas: Although new-home sales in the Austin area were slightly higher in March over February, […]

The Art of “Storyselling:” Crafting Compelling Narratives for New Home Salespeople

Special guest post by Terri Hayley, “New Home Sales Whisperer” With four to five million home sales every year, listings and features may often seem similar. But your ability to tell a compelling story can set a property apart and forge a deeper connection with potential buyers. Using the transformative power of “storyselling” in new […]

Texas realtor breaks own Guinness World Record with $2B in home sales

May 5th, 2022 – The Houston Chronicle – If you needed more of an indication on how wild the Texas housing market was during the COVID-19 pandemic, this Dallas realtor once again broke his Guinness World Record for home sales. Here is what you need to know.  Ben Caballero was already a two-time Guinness World […]

2024 RISMedia Real Estate Newsmakers Achiever: Ben Caballero of HomesUSA

Ben Caballero, founder and CEO of is known as a real estate legend and phenomena. Throughout last year, he led the development of SpecDeck, a breakthrough technology that empowers production home builders to manage their MLS listings with a single, nationally scalable and strategically automated solution. By reducing the average MLS listing turnaround to […]

2024 Tech100 Real Estate winner: SpecDeck by

HW Tech100 SpecDeck

  In 2023, launched SpecDeck, its cutting-edge technology that empowers builders to replace their in-house MLS listing process. SpecDeck uses strategic automation to create a more streamlined and simpler way for builders to have their listings fully managed, and it’s the first time automation has been fully leveraged in the MLS listing process. Created […]

HomesUSA’s Ben Caballero is changing how homes are marketed

Ben Caballero Inman

Ben Caballero, the founder and CEO of, is known for revolutionizing how new homes are marketed. His unique approach to real estate, deeply ingrained from his family background in the business, has led him to achieve significant milestones, including recognition by the Guinness Book of World Records. Caballero’s journey began early, becoming a broker […]

Texas new home sales steady as year closes, poised for growth in 2024 reports new homes are selling faster as average price falls DALLAS, Dec. 21, 2023 (GLOBE NEWSWIRE) — Texas new home sales remained steady last month with homes selling faster as average home prices fell in all four major markets, but 2024 may be poised for growth. That’s according to the monthly New Home Sales […]

Ranking Houston’s top resi brokers in 2023

For Houston’s top residential brokers, 2023 saw a great divide. Top performers stood out more than ever in a year largely defined by residential decline. The backdrop was interest rate hikes and ballooning construction costs, culprits in a slowdown that started in 2022. Indeed, the metro market has now notched 19 straight months of declining […]