The Art of “Storyselling:” Crafting Compelling Narratives for New Home Salespeople

Special guest post by Terri Hayley, “New Home Sales Whisperer” With four to five million home sales every year, listings and features may often seem similar. But your ability to tell a compelling story can set a property apart and forge a deeper connection with potential buyers. Using the transformative power of “storyselling” in new […]

Texas realtor breaks own Guinness World Record with $2B in home sales

May 5th, 2022 – The Houston Chronicle – If you needed more of an indication on how wild the Texas housing market was during the COVID-19 pandemic, this Dallas realtor once again broke his Guinness World Record for home sales. Here is what you need to know.  Ben Caballero was already a two-time Guinness World […]

2024 RISMedia Real Estate Newsmakers Achiever: Ben Caballero of HomesUSA

Ben Caballero, founder and CEO of is known as a real estate legend and phenomena. Throughout last year, he led the development of SpecDeck, a breakthrough technology that empowers production home builders to manage their MLS listings with a single, nationally scalable and strategically automated solution. By reducing the average MLS listing turnaround to […]

2024 Tech100 Real Estate winner: SpecDeck by

HW Tech100 SpecDeck

  In 2023, launched SpecDeck, its cutting-edge technology that empowers builders to replace their in-house MLS listing process. SpecDeck uses strategic automation to create a more streamlined and simpler way for builders to have their listings fully managed, and it’s the first time automation has been fully leveraged in the MLS listing process. Created […]

HomesUSA’s Ben Caballero is changing how homes are marketed

Ben Caballero Inman

Ben Caballero, the founder and CEO of, is known for revolutionizing how new homes are marketed. His unique approach to real estate, deeply ingrained from his family background in the business, has led him to achieve significant milestones, including recognition by the Guinness Book of World Records. Caballero’s journey began early, becoming a broker […]

Ranking Houston’s top resi brokers in 2023

For Houston’s top residential brokers, 2023 saw a great divide. Top performers stood out more than ever in a year largely defined by residential decline. The backdrop was interest rate hikes and ballooning construction costs, culprits in a slowdown that started in 2022. Indeed, the metro market has now notched 19 straight months of declining […]

New home sales across Dallas-Fort Worth climb to 3-year high, prices rebound

DALLAS — Read this story and more North Texas business news from our partners at the Dallas Business Journal. New home sales in North Texas climbed to a three-year high last month, average new home prices rebounded and pending sales were essentially flat. The three-month moving average of new home sales in Dallas-Fort Worth for […]

2023 The Thousand real estate rankings show shining stars

Nothing about today’s market is “normal.” Like all market shifts, there are some similarities, but different economic circumstances. This year’s rankings mirror what is happening in the market — low inventory, still high prices — with a record number of real estate professionals qualifying by sales volume and transaction sides, although average sides dropped from […]

Texas housing market – what’s happening?

After losing his Tennessee bid for the US Congress, future Alamo defender Davy Crockett famously said: “You may all go to hell and I will go to Texas.” Loan originators seeking to gain market share may also want to head to the Lone Star State given its robust housing market. Ben Caballero, founder and CEO […]