The Art of “Storyselling:” Crafting Compelling Narratives for New Home Salespeople

Special guest post by Terri Hayley, “New Home Sales Whisperer” With four to five million home sales every year, listings and features may often seem similar. But your ability to tell a compelling story can set a property apart and forge a deeper connection with potential buyers. Using the transformative power of “storyselling” in new […]

2024 RISMedia Real Estate Newsmakers Achiever: Ben Caballero of HomesUSA

Ben Caballero, founder and CEO of is known as a real estate legend and phenomena. Throughout last year, he led the development of SpecDeck, a breakthrough technology that empowers production home builders to manage their MLS listings with a single, nationally scalable and strategically automated solution. By reducing the average MLS listing turnaround to […]

2024 Tech100 Real Estate winner: SpecDeck by

HW Tech100 SpecDeck

  In 2023, launched SpecDeck, its cutting-edge technology that empowers builders to replace their in-house MLS listing process. SpecDeck uses strategic automation to create a more streamlined and simpler way for builders to have their listings fully managed, and it’s the first time automation has been fully leveraged in the MLS listing process. Created […]

HomesUSA’s Ben Caballero is changing how homes are marketed

Ben Caballero Inman

Ben Caballero, the founder and CEO of, is known for revolutionizing how new homes are marketed. His unique approach to real estate, deeply ingrained from his family background in the business, has led him to achieve significant milestones, including recognition by the Guinness Book of World Records. Caballero’s journey began early, becoming a broker […]